Curv Studios is a new internal studio at Nike created to drive ambition and inspire the people that inspire athletes* everywhere. They foster collaboration and innovation across the Nike community that drives the people to create the extraordinary. To launch this new studio that will be present in all major Nike offices, we created an identity born from the swoosh itself.

Curv Studios represents Nike's process and ambition. It stands for a shared commitment to staying ahead of the curve and relentlessly chasing what’s next for athletes* around the world. It stands for an awareness that one person’s learning curve might be steeper than another’s - but that we move forward together, as one team.