To mark the launch of the VW Meteor truck, we created together with Volkswagen Trucks a campaign that aims to modernize and humanize this strong brand. It promotes the first extra-heavy model that leaves the factory with the manufacturer’s logo,

always keeping the customer at the center of everything, strengthening even more it’s connection with the public. The campaign involved extensive digital pieces, as well as 120", 60", and 30" TVCs, shown in the breaks of the main TV shows in Brazil.