To launch a new sports portal (ESPNW) in 2016, we invited sports fans to test their knowledge by showing them a series of animations of famous plays without identifying who was making them. We then asked people to say which athletes were performing them. Everybody named  famous male athletes, such as Neymar, Lebron James, Messi, Gabriel Medina, and more.

But when we revealed the original plays, a surprise: female athletes performed all of them. The experiment became a video with the final message: “You might even know about sports. But if you didn’t get the answers right, you need to learn more about women’s power”.