RAY TALKS CONFIDENCE*
Gatorade research reveals 40% of teen girls lack confidence in sport, a key driver to the athletes of tomorrow dropping out of sports. As part of its commitment to help 2.5 million teens worldwide access the transformative power of sport by 2030, Gatorade confronts the issue of confidence by unveiling an emotive film where former England footballer, Rachel Yankey OBE, talks confidence with a version of her younger self, created using de-aging technology.
The film addresses issues that impact confidence such as gender inequality in teen football, social media scrutiny on girls, and a lack of female coaches.It captures Yankey meeting her 9-year-old self, who she called Ray. As a child, Yankey cut off her hair, and pretended to be a boy, so she could play football. Yankey admits 'Ray' made her feel 'free', undeterred by challenges like exclusion from boy's teams.