Brahma Beer (ABinBev) joined the craft beer line and added three new drink options with strong flavor and lots of personality. The style varieties offered by the brand are Lager, Red Lager, and Weiss. To fully bring out the beer’s craft characteristics,

we created the campaign’s entire identity by hand. We started by producing the handmade key visuals and later, specifically for the product launch, developed artisanal packaging for the bottles that included stamps with curiosities about each beer style.