Cox’s brand purpose is to help people have more meaningful human connections. However, to many of its customers, Cox is simply the regional cable and internet provider they are stuck with – at best, it’s just a utility bill – not a brand that shares their values. We needed to demonstrate to people that Cox is not just a number you call when your internet connection is down. Instead, it is a brand that you can rely on when human connection is needed.

“Stethoscope with a Heart” is a device that helps doctors listen. During medical exams, when the device is turned on, it records patient visits and provides feedback to doctors based on three critical metrics: interruptions, balance of conversation, and overuse of medical jargon. The data is translated into easy-to-understand positive reinforcement and gives helpful nudges to the doctors, enabling them to track their performance over time and improve their relationship with potentially neglected patients.”